Our Values & Mission


We place safety at the heart of everything we do. Alongside meeting all necessary standards and regulations, we also operate a culture where every colleague is empowered to take personal responsibility for their own safety, and the safety of others.


We treat relationships with our shareholders, customers and suppliers with the highest esteem. By standing shoulder-to-shoulder with all stakeholders and operating transparently, we build partnerships which support our business today and for the future.


We regard Affinity colleagues as respected team members not merely “staff”. Equal opportunity, career development, performance management and a duty of care are fundamental to our People strategy. By looking after our people, they in turn look after our business.


We pride ourselves on going above and beyond to exceed the performance requirements of our customers. We look for improvements, strive for innovation and deliver on our promises.